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Meeting Consumer Expectations in 2023

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Manage episode 354826443 series 2954890
Content provided by CapTech. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CapTech or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Tune in to learn about our findings from our third annual Consumer Innovation survey. Bree Basham, Principal and CapTech’s Customer Experience (CX) lead, discusses the key takeaways for brands to consider as we move through 2023.

  • Brand loyalty: The race for customer loyalty is tight. How do brands find customers where they are, and best engage them?
  • Emerging technologies: How can brands meet customer expectations around AR, VR, and the Metaverse?
  • Gen Z: All eyes are on Gen Z, and this consumer group is looking to purchase from companies prioritizing innovation.

Read the full survey findings: 2022 Consumer Innovation Survey

  continue reading

41 episodes

Artwork
iconShare
 
Manage episode 354826443 series 2954890
Content provided by CapTech. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CapTech or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Tune in to learn about our findings from our third annual Consumer Innovation survey. Bree Basham, Principal and CapTech’s Customer Experience (CX) lead, discusses the key takeaways for brands to consider as we move through 2023.

  • Brand loyalty: The race for customer loyalty is tight. How do brands find customers where they are, and best engage them?
  • Emerging technologies: How can brands meet customer expectations around AR, VR, and the Metaverse?
  • Gen Z: All eyes are on Gen Z, and this consumer group is looking to purchase from companies prioritizing innovation.

Read the full survey findings: 2022 Consumer Innovation Survey

  continue reading

41 episodes

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