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How To Construct Your Care Home Website Landing Pages So Families Actually Make An Enquiry!
Manage episode 274013850 series 2422029
This episode of the Care Home PR And Marketing podcast features Tobi Alli-Usman of Smooth Digital.
In this episode we delve into:
* What you must do when a family gets to your website or landing page via adverts such as Google pay per click - and you want families to take an action to convert them into a resident.
* What your online landing page from an advert should look like by using the correct text, video and images
* Why you should convey the USP of your care homes, and show how during Covid residents are being kept safe * How to build ‘lead triggers’ into landing pages so families actually get in touch!
* How, why, and when you should embed form submission boxes and options to download brochures. * Why ALL these lead triggers should be on 1 landing page.
* How, by increasing the rate of a family member getting in touch, you're reducing your cost per inquiry.
* Why for care and nursing homes you should be aiming for a 3% "click to lead" rate.
40 episodes
Manage episode 274013850 series 2422029
This episode of the Care Home PR And Marketing podcast features Tobi Alli-Usman of Smooth Digital.
In this episode we delve into:
* What you must do when a family gets to your website or landing page via adverts such as Google pay per click - and you want families to take an action to convert them into a resident.
* What your online landing page from an advert should look like by using the correct text, video and images
* Why you should convey the USP of your care homes, and show how during Covid residents are being kept safe * How to build ‘lead triggers’ into landing pages so families actually get in touch!
* How, why, and when you should embed form submission boxes and options to download brochures. * Why ALL these lead triggers should be on 1 landing page.
* How, by increasing the rate of a family member getting in touch, you're reducing your cost per inquiry.
* Why for care and nursing homes you should be aiming for a 3% "click to lead" rate.
40 episodes
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