The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by adam james and Adam James. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by adam james and Adam James or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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How To Re-Brand Your Care Operator - And Embed A Clear Mission, Vision And Values
Manage episode 277704926 series 2422029
Content provided by adam james and Adam James. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by adam james and Adam James or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This episode of the Care Home PR And Marketing podcast features Joanne Balmer, CEO of the care home group Oakland Care which consists of four luxury care homes in the south east, with other homes in construction.
In this episode we examine:
- The process from beginning to end in setting a new and clear mission statement, vision and values
- How to re-brand, including the details and meaning of a new logo and colours associated with your operator.
- How to involve staff, including “roadshow consultations” when your leadership team hold events at your homes to familiarise themselves with your staff’s opinions and views, and conducting Facebook polls
- How to embed your mission, vision and values throughout all operations, including recruitment and hiring of staff
- How to know if your staff fully understand your mission, vision and values
- The role of PR and marketing, particularly promoting “good news” stories to the media
40 episodes
Share
Manage episode 277704926 series 2422029
Content provided by adam james and Adam James. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by adam james and Adam James or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This episode of the Care Home PR And Marketing podcast features Joanne Balmer, CEO of the care home group Oakland Care which consists of four luxury care homes in the south east, with other homes in construction.
In this episode we examine:
- The process from beginning to end in setting a new and clear mission statement, vision and values
- How to re-brand, including the details and meaning of a new logo and colours associated with your operator.
- How to involve staff, including “roadshow consultations” when your leadership team hold events at your homes to familiarise themselves with your staff’s opinions and views, and conducting Facebook polls
- How to embed your mission, vision and values throughout all operations, including recruitment and hiring of staff
- How to know if your staff fully understand your mission, vision and values
- The role of PR and marketing, particularly promoting “good news” stories to the media
40 episodes
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Similar to Care Home PR And Marketing Masterclass Podcast
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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…
continue reading
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continue reading
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…
continue reading
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