Jewelry, Retail, Sales (Tony Botzos) – CP004

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6y ago 42:05

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Fred talks with Tony about his career in the jewelry business and how it has changed over the years. They discuss the changing product offerings, how the customer relationship and ‘selling’ process has evolved; and the impact large store chains had on the traditional sole proprietor downtown store. Finally, Tony comments on how the most basic aspects of selling luxury, discretionary items are still part of the business; but they are via online inventory management and customer engagement. A fascinating look behind the scenes of 40+ years in the jewelry business.

77 episodes

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