How Empathy Can Improve Your Marketing Outcomes


Manage episode 286351800 series 1424620
By Amanda Milligan. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

What does empathy have to do with marketing? A lot more than you might realize.

B2B strategist Ardath Albee, CEO of Marketing Interactions, breaks down the importance of understanding your target market on a human level, how marketers can learn more about their audiences, and much more.

87 episodes