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Zoning in on Zone to Win - With Geoffrey Moore

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Manage episode 380078082 series 124849
Content provided by Launch by NTT DATA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Launch by NTT DATA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Gina is joined by President of Launch, Mark Orttung, and Zone To Win author Geoffrey Moore to talk about the market enterprises are currently in and what to do with it.

This week, Gina and guest co-host and President of Launch, Mark Orttung, talk with Geoffrey Moore about his theory on enterprise business strategy and his book Zone to Win. Moore speaks on the four zones businesses exist in: performance, productivity, incubation, and transformation and how enterprises can get ahead and stay competitive in the current market. Listen into this discussion on leading enterprises through incubation and transformation.

Enterprises creating governance models after start ups for their incubation zone to get ahead and stay competitive. Leading an enterprise through transformation

Links:

Zone to Win

Crossing the Chasm

Geoffrey Moore LinkedIn

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

447 episodes

Artwork
iconShare
 
Manage episode 380078082 series 124849
Content provided by Launch by NTT DATA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Launch by NTT DATA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Gina is joined by President of Launch, Mark Orttung, and Zone To Win author Geoffrey Moore to talk about the market enterprises are currently in and what to do with it.

This week, Gina and guest co-host and President of Launch, Mark Orttung, talk with Geoffrey Moore about his theory on enterprise business strategy and his book Zone to Win. Moore speaks on the four zones businesses exist in: performance, productivity, incubation, and transformation and how enterprises can get ahead and stay competitive in the current market. Listen into this discussion on leading enterprises through incubation and transformation.

Enterprises creating governance models after start ups for their incubation zone to get ahead and stay competitive. Leading an enterprise through transformation

Links:

Zone to Win

Crossing the Chasm

Geoffrey Moore LinkedIn

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

447 episodes

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