Marketing - a Tactical Discussion on Landing Pages - 192

Catalyst Sale Podcast

This week, Mike and Jody discuss marketing and the how-to’s of building landing/sales pages.

Questions Answered:

• How do you distinguish between what works in the market and what you like to see when building landing pages?
• What belief has led people to draw out long landing pages?
• What are some common design mistakes people make?
• When you refer to the offer, what is that?
• Is there an order to the landing/sales page?
• Do you create different pages for different personas?

Key Takeaways:

• To some degree people who are like you, will also like to see what you like when looking at a landing page.
• It’s not easy to make a decision to spend money, sometimes you want more information.
• If someone is on the fence, more information is not a bad thing.
• It helps to have bullet points, headlines, pictures and testimonials
• If price scares them away, that’s ok. It probably wasn’t for them right now anyway.
• Understand where the best real estate is for call to action buttons - top right corner.
• What you are offering people needs to be clear.
• Make the offer enticing enough that people don’t want to miss it.
• Answer some common questions on your landing/sales page.
• Answer questions before people even think to ask them.
• Keep in mind that to some degree, landing page marketing is similar to what you would say face to face, convey the same message.

Show Links:

• https://jodymaberry.com
• https://jodymaberry.mykajabi.com/podcastmagic
• https://catalystsale.mykajabi.com/the-catalyst-core
• https://catalystsale.mykajabi.com/join

Thank You

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This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links.

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