Sales Tech Stack Selection Process with Vendor Neutral - Guests Dan Cilley and Steven Wright - 166


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By Jody Maberry and Mike Simmons. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

How Do You Select Your Sales Stack?

Mike is joined by Dan Cilley and Steven Wright of Vendor Neutral. Dan is the Co-Founder of Vendor Neutral and Steven is a Certification Analyst. The Vendor Neutral mission is to simplify the Sales Tech selection at all levels.

This is a follow-up from an earlier podcast where Mike discusses the stack we use and implement with our Catalyst Sale clients.

Questions Answered:

  • Why do organizations come to Vendor Neutral for help?
  • What is the Vendor Neutral S.T.A.C.K. framework?
  • What are some internal questions we can start with?
  • Why do folks struggle with these questions?
  • What are the challenges with stakeholder alignment?
  • How does empathy play a role?

Key Takeaways:

  • Vendor Neutral assessments are buyer facing
  • Understand your own process first.
  • What we need to look for more often than not is the emotional transfer, the buyer journey.
  • Invest some of this thinking into both the Buyer and the Seller journey.
  • Remember your internal customers

Show Links:

Thank You

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This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links.

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