Absolut Encourages Consumers To Vote Responsibly

18:10
 
Share
 

Manage episode 275002704 series 30937
By TruStory FM. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In the past four decades, only half of eligible voters participated in elections overall in the U.S.

Armed with that knowledge, Pernod Ricard's Absolut vodka brand launched a #VoteResponsibly campaign prior to the first Presidential Debate. It encouraged people to "Vote First. Drink Second", and featured the brand's first television commercial in 3 years to support the message.

In this episode of Cause Talk Radio, Megan speaks with Regan Clarke, VP of Marketing for Millennial Connector Brands for Pernod Ricard about this campaign, how it ladders into their larger "Human Responsibility" pillar, and some of the other provocative campaigns they've embraced this year.

Links & Notes

353 episodes