665: A Data-Driven CFO Grabs the Wheel | Rob Barnhart, CFO, SimpleTire

CFO THOUGHT LEADER

Among the experiences that Rob Barnhart credits with having prepared him for a CFO role was an executive training program in which he participated when he served as director of FP&A for defense contractor BAE Systems.

Known as LEAD, or Leadership Enhancement Accelerated Development, the program put a spotlight not on technical knowledge or management best practices but on each participant’s soft skills, Barnhart recalls.

“There were literally clinical psychologists sitting in on meetings who would later reflect on your behavior and give you advice on how you could have been a more effective communicator,” says Barnhart, who also credits one of his own earlier talent development efforts with helping him to advance down the CFO path. At the time, Barnhart was heading FP&A at Fanatics, a company specializing in sports merchandising,

“The question became: How can I make sure that I don’t have to level up or bring new people in and put them over people as the challenges get more daunting?,” explains Barnhart, who notes that at the time, Fanatics was evolving from a single e-commerce site to a multichannel global business.

“There were people whom I brought in as analysts who today are directors and VPs in the business—this happened during my tenure, so I’m really happy about that,” remarks Barnhart. –Jack Sweeney

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