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#T1. Ep.5 (Parte 1) - O Marketing virou de cabeça para baixo e o responsável é você! Com Mauro Segura - CMO da IBM Brasil
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O Marketing virou de cabeça para baixo e o responsável é você.
Mauro Segura fala sobre os impactos da transformação digital no comportamento do consumidor - Entenda como novos comportamentos demandaram uma total reinvenção da área de marketing das empresas, dos profissionais e todo seu ecossistema - Cada vez mais complexo para prover melhores experiências e conquistar o cliente final.
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