Coffee with Craig and Kevin Episode 47: Jay McBain, MindMatrix and the Comedy Routine that Wasn't

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With Channel Partners Evolution in the rearview mirror, Craig and Kevin have their bearings back. After a brief hiatus, they return with a podcast featuring one of the biggest names in channel analysis--Forrester's Jay McBain. McBain talks about how vendors can build the best channel programs and what partners can anticipate from what's likely to be another crazy year of M&A in 2019. Also on the show is Josh Hutchison, director of sales - channel enablement, with Mindmatrix, the provider of PRM, sales-enablement and marketing-automation software. You'll learn about his company and what it's doing in the channel. And then there's #snubbed. That's right. Craig and Kevin tell their sob story about a canceled comedy routine at the MSP 501 awards, which no doubt turned out for the best.

66 episodes available. A new episode about every 17 days averaging 35 mins duration .