Brands should not pay for investigative journalism, says Johannes Klingebiel


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Johannes works for Die Süddeutsche Zeitung at their Brand Studio and also works on innovation there. He is interested in the future of publishing, advertising, also AI and chatbots. We talked with him about branded content and native advertising, chatbots, AI and voice assistants. Links: Twitter: Instagram: Newsletter (german): Facebook group "Edgeland Reisegruppe": Johannes @ Medium: Thoughts on Journalism Medium publication: Katharine Viner (The Guardian is now funded by more than 800,000 supporters) People writing on future to follow (recommended by Johannes): Amy Webb: 2018 Tech Trends For Journalism Report: https://

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