How to do news for generation Z? We talk about Le Monde's Snapchat strategy


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By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
Le Monde's strategy for Snapchat Discover: Good storytelling and listening to audience feedback. This week we talked to Jean-Guillaume Santi, who is the Le Monde's Snapchat Discover team leader. Jean-Guillaume gives us a sneak peak into the everyday operation of his team. Also we talk about Le Monde's approach to younger audiences. Jean-Guillaume Santi on Twitter: Le Monde profile: Le Monde on Snapchat Discover: #IJF17 talk:

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