Ep 104: Running an oral care business in China after selling a 400-person food delivery firm

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By China Paradigm - China Business Podcast and Daxue Consulting. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Matthieu David interviews Lucas Englehardt, founder & CEO at xixilab. Hard work pays off. At least this was the case for Lucas’s first business which was food delivery. Using flyer marketing he’s managed to grow it into a sizable business and then eventually sell it to a German company for a great deal. Now Lucas Englehardt is focusing on the dental care market and has been successful in building xixilab into a profitable business in China, in a country that has a powerful public healthcare system. But what products does xixilab sell and what marketing strategies does it employ to generate revenue? Let’s find out in this new China Paradigm podcast. 0:15 Guest introduction 3:13 Story Time: Why xixilab? 7:21 Customizing and Remixing - how xixilab develop their product 11:03 How to maintain product quality while going through the approval process 13:00 Supply and Demand - how xixilab keeps its prices low 16:19 The state of the market - how privatized is teeth care in China 18:16 How does xixilab market directly to their consumers? 19:25 Teeth whitening and teeth straightening - which one is xixilab's focus product? 22:34 More about xixilab's company size and business 23:29 How did Lucas Englehardt raise money for his business? 25:24 China Accelerator - why would a seasoned entrepreneur benefit from it? 28:10 Social Media Marketing - China vs The West 29:54 About food delivery marketing - Lucas Englehardt's second business 36:04 Making It Work - the vision behind Lucas Englehardt's food delivery business 39:26 The state of the food delivery business in China right now 43:39 Two Different Approaches - Lucas Englehardt's xixilab business vs his former food delivery business 47:39 What book has inspired Lucas Englehardt the most in his entrepreneurial journey? 49:50 What books about China would Lucas Englehardt recommend? 51:30 What productivity tool does Lucas Englehardt like best in China? 55:09 What failure and success has Lucas Englehardt witnessed in China? 57:40 Outro Learn more about xixilab: http://xixilab.com/ Listen & Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast... YouTube - https://www.youtube.com/channel/UC2y6... Website: http://chinaparadigm.com/ Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes. What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.

123 episodes