86: Bringing Chinese Gaming Innovation To The Middle East


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By China Paradigm - China Business Podcast and Daxue Consulting. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Matthieu David interviews Vincent Ghossoub, co-founder & CEO of Falafel Games. Building a company that handles game development and game publishing in China can definitely be a challenge. But how big does this challenge become if your main goal is to develop games for an Arabic market? In this new China Paradigm podcast interview, we learn about Vincent Ghossoub’s journey on his quest to hire Chinese talent for building the best gaming experience in the Middle East. 0:09 Guest introduction and company history 3:37 Falafel Games’ current business model 4:42 Current market size – the lucrative midcore audience 6:18 Midcore vs Hardcore vs Casual 9:42 “China is part of the recipe!” – why Falafel Games was founded in China 11:20 Rise of the Freemium – combating piracy in China and the Middle East 14:02 From freemium back to premium – what has changed? 19:03 Micro-transactions in the freemium model – what do people actually pay for? 28:21 The international mindset - how did Falafel Games start out? 34:22 When it comes to the gaming market “China is a bloodbath”– how cheap is talent really, in China? 37:17 Initial investment – what did it take to get Falafel Games off the ground? 40:21 Developing the first game – investments and payback period targets 44:19 The secret word is “Guanxi” – building a business relationship network and closing the cultural gap 52:16 Live streaming – the cornerstone of Falafel Games’ marketing strategy 1:00:00 US vs China – cracking the interaction between traditional media and interactive gaming Learn more about Falafel Games: https://www.falafel-games.com/ Listen & Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast... YouTube - https://www.youtube.com/channel/UC2y6... Website: http://chinaparadigm.com/ Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes. What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.

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