#31 - Tailoring the Chinese Tourist Experience - Nick Henderson (Asialink Business)

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Manage episode 228739668 series 1660944
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In 2018 Chinese tourists to Australia overtook New Zealand as Australia's largest outbound tourist market. On this episode we look at the massive influx of Chinese tourists who are making Australia their preferred holiday destination and evaluate how Australian firms are tailoring their tourism offering to meet the demands of its largest and growing market. Asialink Business Director Nick Henderson explains how and why a Chinese holiday maker decides to travel overseas and the process of planning for their holiday. We also discuss the particular needs of Chinese tourists, their spending power and the digital platforms, such as C Trip, Union Pay and WeChat, helping Australian firms connect with Chinese tourists.

42 episodes available. A new episode about every 17 days averaging 30 mins duration .