#11 - Building Your Brand in China - Catherine Cervasio (Aromababy)

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This week's podcast takes a look at building your brand in China. Aromababy's Catherine Cervasio takes us through how she has made her brand of organic skincare a success in China. Catherine talks about consumer education, registering her brand for retail, packaging, organic certification, how telling a brand story is different in China, maintaining a presence on the ground and being a female entrepreneur. For this episode's shownotes, visit acbc.com.au/podcasts

33 episodes available. A new episode about every 17 days averaging 33 mins duration .