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CI to Eye | How the High Museum Defies Museum Diversity Trends: Kristie Swink Benson

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Manage episode 272268948 series 1407246
Content provided by Capacity Interactive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Capacity Interactive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Kristie Swink Benson is the Director of Communications at the High Museum of Art, where she has helped position the museum as an integral part of the fabric of Atlanta and developed a passionate and diverse audience. She built her communications career in government and the for-profit sector.

In this episode, Kristie and Erik discuss how the High Museum programs beyond blockbusters, targets their institutional marketing to a three-to-five-mile radius around the museum, and employs thoughtful engagement efforts to attract and engage a more diverse visitor base.

  continue reading

104 episodes

Artwork
iconShare
 
Manage episode 272268948 series 1407246
Content provided by Capacity Interactive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Capacity Interactive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Kristie Swink Benson is the Director of Communications at the High Museum of Art, where she has helped position the museum as an integral part of the fabric of Atlanta and developed a passionate and diverse audience. She built her communications career in government and the for-profit sector.

In this episode, Kristie and Erik discuss how the High Museum programs beyond blockbusters, targets their institutional marketing to a three-to-five-mile radius around the museum, and employs thoughtful engagement efforts to attract and engage a more diverse visitor base.

  continue reading

104 episodes

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