Episode 11: Is the future of marketing in good hands?


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By CIM Marketing Podcast and CIM | The Chartered Institute of Marketing. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
The world of millennial marketers
This podcast will:
• Explore the learnings from CIM’s The Pitch competition for young marketers
• Examine whether millennials’ excellent technical skills are undermined by weak soft skills
• Ask whether the next generation are too woke to succeed in marketing
Host: Ben Walker, Head of Media, LID Business Media
Guests: James Farmer, Head of Brand and Marketing Communications and Samantha Gumb, Marketing Executive, CIM
Recorded: Thursday 27 February 2020 12:00 GMT

18 episodes