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Episode 5: Bottling the essence of a brand
Manage episode 256186781 series 2637846
How brands are bringing experience into people’s lives.
This podcast will:
• Look at how great British brands like HMV, Odeon and BT are tapping into human truths
• Ask how the experiential explosion is helping veteran brands counter the disruptors
• Examine the controversial theory of Iconic Moves and question whether the demise of classic brand strategy has been exaggerated
Host: Ben Walker, Head of Media, LID Business Media
Guests: James Farmer, Head of Brand and Marketing Communications, CIM
Recorded: Thursday 31 October 2019 12:00 GMT
91 episodes
Manage episode 256186781 series 2637846
How brands are bringing experience into people’s lives.
This podcast will:
• Look at how great British brands like HMV, Odeon and BT are tapping into human truths
• Ask how the experiential explosion is helping veteran brands counter the disruptors
• Examine the controversial theory of Iconic Moves and question whether the demise of classic brand strategy has been exaggerated
Host: Ben Walker, Head of Media, LID Business Media
Guests: James Farmer, Head of Brand and Marketing Communications, CIM
Recorded: Thursday 31 October 2019 12:00 GMT
91 episodes
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