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Ep 58: Brandon Coleman is Chief Marketing Officer for Dave & Buster's
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The pandemic sent so many businesses spiraling, but our guest today is one of the admirable few who managed to turn it into a unique opportunity for growth and creativity! Brandon Coleman is the Chief Marketing Officer for Dave & Buster’s, and he took the helm of this iconic entertainment brand a mere two weeks before the pandemic struck. Brandon successfully reset and rebuilt an entire marketing tech stack through the thick of it and pivoted to a significant off-premise component, complete with virtual brands. In this episode, we learn about Brandon’s journey of keeping Dave & Buster’s afloat, the brand’s unique model for driving profitability, and their goal to achieve a one-to-one customer relationship at scale. We also take a deep dive into how Brandon filters, vets, and chooses his tech partners. Tune in to hear all this and so much more, including Brandon’s take on the implementation of new tech and information about a new MarTech job opening at Dave & Buster’s!
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