I’ll Believe It When I See It


Manage episode 232206502 series 1416780
By Nicola Cairncross - Author, Speaker, Podcaster & Digital Marketing Strategist, Nicola Cairncross - Author, and Digital Marketing Strategist. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Judith and Nicola discuss the matters raised by Nicola’s new website and marketing plan. Which URL will she use? James Schramko advises sticking her NicolaCairncross.com as it is her authority site. She’s going to an SEO meeting to clean up some of the issues she believes may be limiting her traffic to that domain. She wants the new website to keep the same colours but be lighter and brighter and she’s making some brave decisions about client attraction which she believes is her USP. Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog Resistance Visualisation What Does Success Mean To You What To Do With Your Goals Beating Resistance - Tip 1 Beating Resistance - Tip 2 What You Focus On Increases Telling Stories In Your Business Clean Marketing Prefer to read? Hi there, it's Nicola here and this is my second attempt at doing this because yesterday I managed to turn the camera off when I was talking and turn it on when I wasn't, which made for some very interesting footage in between I can tell you. I look a bit pink because I've just washed and blow-dried my hair in spite of the fact I'm going to the hairdresser later. Where's the logic in that? But it looks so bad I thought, I can't possibly even go down to the village with it looking that bad. So big news this week on two fronts. I've been invited to write some articles for Agora Financial Division, which is coming along under the auspices of Rich Schefren. I was asked to contribute the articles by none other than Chuck Dolce, who used to be Rich's copywriter and who I met when I went on a weekend retreat to- well where was it? It was Florida somewhere. I can't remember the name of the place, it was lovely anyway. So I'm very happy to be working with Chuck on this, he's the Editor in Chief and he's also helping me to not- long articles into shape, but I'm really excited because all of the Agora properties get an awful lot of traffic. The other big deal this week, is that our own at the podcast not only has had it's biggest week of downloads ever, we've had over 5,000 downloads in a week which is just astonishing, but we've also hit the 100,000 download mark which is just amazing, isn't it? And that's one of the things I'm going to talk about in the middle section, I want to talk about all the things that we do, me and Judith, separately and together where we don't know what's going to happen, we don't know if it's going to make any difference, we don't know if it's going to work. And talk a bit about the outcomes, and the trap that's hidden there. Hope you enjoy the show this week. Let's get on with it, shall we? Okay, so this week our podcast hit 100,000 downloads. That is absolutely unbelievable. And in the same week, we magically have had something like 5,000 downloads in a week. Now, you'd think that you'd be able to puzzle out how this kind of thing could happen, wouldn't you? But no, we can't figure it out at all. And the interesting thing is, that is seems to be not one episode that spiked which you'd expect if say, an influencer or someone on Twitter with a big following had picked up on an episode and shared it, that would've spiked just that episode, but no we're actually getting growth over all the episodes. I look at the downloads on some of the earlier episodes, I can see that we get between two and ten downloads a month, or that's been the case up until now. We're now across the board, getting 20 to 30 downloads in the last month, for every early episode, it's quite astonishing. So, I don't know what's caused it, all I can say is I'm happy and grateful that it's happened. Now, the podcast is an interesting one because Judith works out that it takes us about six man hours to create it every week. It certainly doesn't feel like that. We do a little bit of, I don't know,

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