S1 Ep199: 6 kinds of content that cut through
Manage episode 327940164 series 3324621
By Darwin Small Business Network and Dante St James. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Since the beginning of digital marketing and the early days of the internet, people in business have been trying to crack the code on what works best to sell more stuff. Or at least engage more people. I’ve got a few ideas though.
Most people see “going viral” as the holy grail in social media posts. While I’ve talked at length about why this is a stupid goal for almost every business to aim for simply because they couldn’t cope with the demand it would generate anyway, I have uncovered a bit of secret sauce over the last decade or so that lets me give you a bit of an idea as to what the top types of posts are that will get you the most engagement.
Honestly though, you might not like them too much because they’re actually a little annoying to some of us.
345 episodes
Share
))
