31. Jay Gaines: How CMOs Manage Acquisitions and Big Marketing Pet Peeves


Manage episode 266661779 series 2373560
By ON24. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

What’s a CMO to do when their company gets acquired? Jay Gaines, former CMO of SiriusDecisions and Forrester, explains the process, the cultural shifts and how both marketing teams came to work together after a massive acquisition. Jay also dives into what he loves and hates about marketing today. Sit back and relax. It’s another edition of CMO Confessions.

Follow Cheri on Twitter: @Cheri29

Follow Jay on Twitter: @izjay

Follow Jay on LinkedIn: Jay Gaines

Learn more about ON24: https://www.on24.com

32 episodes