31. Jay Gaines: How CMOs Manage Acquisitions and Big Marketing Pet Peeves

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What’s a CMO to do when their company gets acquired? Jay Gaines, former CMO of SiriusDecisions and Forrester, explains the process, the cultural shifts and how both marketing teams came to work together after a massive acquisition. Jay also dives into what he loves and hates about marketing today. Sit back and relax. It’s another edition of CMO Confessions.

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Follow Jay on Twitter: @izjay

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Learn more about ON24: https://www.on24.com

32 episodes