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05 - Having EXPERT Knowledge is the Key to being Perceived as a Coaching EXPERT
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If you want to be perceived as a Coaching EXPERT, you need to have expert knowledge about your brand of coaching. This should not be confused with being an expert in your coaching niche. While that may be helpful, it is not necessary. What is necessary is your unique expertise in the art of coaching. In this episode, Master Coach & Perception Expert Allan Mulholland explains why EXPERT Knowledge is the key to being perceived as a Coaching EXPERT!
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