Lessons from IBM in Nazi Germany

Cold Call

Harvard Business School professor Geoff Jones discusses his case, “Thomas J. Watson, IBM and Nazi Germany,” which explores the options and responsibilities of multinationals with investments in politically reprehensible regimes. The case considers the strategy of U.S.-owned IBM, then a manufacturer of punch cards, in Nazi Germany before 1937, and opens with IBM CEO Thomas J. Watson meeting Adolf Hitler in his capacity as President of the International Chamber of Commerce. IBM had acquired a German company in 1922 and, like other American companies, found itself operating after 1933 in a country whose government violently suppressed political dissent and engaged in intimidation and discrimination against Jews.