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Advertising Interactivity
Manage episode 172016778 series 1367947
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An examination of television as a two-way marketing tool and the impact it will have on advertisers. Watch this brief video to hear from Craig Woerz, whose agency, Media Storm, has planned and implemented more that 350 campaigns with interactive elements. You will also hear from Mike Miller, Regional VP for Comcast Spotlight, about successful trials of "Request for Information" (RFI) in the Chicago DMA.
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