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Dynamic Ad Insertion - Webcast Preview

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Manage episode 172016765 series 1367947
Content provided by Comcast Spotlight. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Comcast Spotlight or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Viewership of programming on demand is exploding as consumers embrace watching what they want, when they want it. But ad serving technology has limited the ability of both advertisers and programmers to capitalize on these new-found VOD impressions...until now. Watch this brief video and hear from experts about how Dynamic Ad Insertion technology, or the ability to insert commercials "on the fly," will open the door to new, measurable and highly-targeted marketing opportunities.

  continue reading

40 episodes

Artwork
iconShare
 
Manage episode 172016765 series 1367947
Content provided by Comcast Spotlight. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Comcast Spotlight or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Viewership of programming on demand is exploding as consumers embrace watching what they want, when they want it. But ad serving technology has limited the ability of both advertisers and programmers to capitalize on these new-found VOD impressions...until now. Watch this brief video and hear from experts about how Dynamic Ad Insertion technology, or the ability to insert commercials "on the fly," will open the door to new, measurable and highly-targeted marketing opportunities.

  continue reading

40 episodes

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