How Agencies are Adapting to the Times and Trends of a Multi-screen World - Webcast

Comcast Spotlight Take Five

We hope you had a chance to attend our Take Five for Your Future webcast, "Mad Men 2013: How agencies are adapting to the times and trends of a multi-screen world" on October 30th. If you couldn't join us, or want to review some of the information again, you can view the complete webcast here.

A panel of experts including John Collins, Managing Director, Broadcast & iTV at Media Storm, Mike Donahue, EVP, Strategic Partnerships at the American Association of Advertising Agencies (4A's), Greg Siano, EVP, Director of Media Services at The Tierney Agency, Ken Nippes, Vice President/Media Director at Cramer-Krasselt and Chip Meehan, VP, Content Partnerships at Comcast Spotlight, on how agencies need to change their internal processes--as well as their media planning, buying, account and creative teams--to better serve clients in this new multi-screen environment. Webcast attendees got to participate in live polling to see how their answers matched up with the results of a new nationwide survey of agency executives on the future of media buying.

In this lively panel discussion, our experts shared their thoughts on the value of impressions across the different screens and how the media buying model needs to adapt to the change in media consumption patterns, including ROI on new media. The panel also discussed whether set-top-box data should be used to better target ads to consumers because targeted messages to targeted audiences has been found to have a greater impact on purchase behavior than traditional TV advertising as we saw on our last webcast in August.

To learn more about the results from our survey to national agencies on these topics, watch the full webcast now.

To download the slides from this or other educational videos and webcasts, please visit: http://www.comcastspotlight.com/takefive