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Integrating Cable and Online Advertising into Your Media Buy - Webcast Preview

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Manage episode 172016769 series 1367947
Content provided by Comcast Spotlight. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Comcast Spotlight or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

What if you could take the sight, sound and motion of your on-air advertising and combine it with the engagement and targeting capabilities of online advertising? Watch this brief video to see examples of how advertisers are using video online in conjunction with on-air advertising to engage the consumer and build reach for their message.

  continue reading

40 episodes

Artwork
iconShare
 
Manage episode 172016769 series 1367947
Content provided by Comcast Spotlight. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Comcast Spotlight or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

What if you could take the sight, sound and motion of your on-air advertising and combine it with the engagement and targeting capabilities of online advertising? Watch this brief video to see examples of how advertisers are using video online in conjunction with on-air advertising to engage the consumer and build reach for their message.

  continue reading

40 episodes

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