))
Media's Evolving Roles
Manage episode 172016774 series 1367947
Content provided by Comcast Spotlight. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Comcast Spotlight or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Advancements are allowing traditional media platforms to carve out new and expanded roles in the marketing mix. Watch this brief video to hear from Manish Bhatia, formerly of Nielsen, share his take on these trends. You will also hear from Greg O'Brien, Regional VP for Comcast Spotlight, about recent trials of "Video Circulars on Demand," which transformed retail store newspaper inserts into VOD content this past holiday season.
40 episodes
Share
