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Targeting Consumers with Video Across Multiple Screens - Webcast
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We hope you had a chance to attend our Take Five for Your Future webcast, “Targeting Consumers with Video Across Multiple Screens,” on September 4. Our panel of experts discussed how advertisers are capitalizing on today’s fragmented media world by targeting consumers whenever and wherever they watch video. If you couldn’t join us, or want to review some of the information again, you can view the complete webcast here.
David Hallerman, Principal Analyst at eMarketer, kicked off the lively panel discussion by looking into his crystal ball and giving his thoughts on the growth we can expect for the digital video ad market over the next few years. Later in the webcast, David offered his advice on how advertising agencies should prepare clients for a "TV Everywhere" future, including how TV creative can be adapted for online use.
Next up, Tracy Lewis, Senior Director, Sales Strategy & Development, at Comcast Spotlight, talked about how advertisers are responding to all the new video choices consumers have. Tracy also discussed how online video is a complement to traditional TV advertising and shared how it can help advertisers achieve their goals. Lastly, Tracy shared how Comcast Spotlight is using data analysis to reach audiences with online video, and he introduced the audience to Comcast Spotlight Video Plus (CSV+), sharing how it can segment online audiences geographically and demographically in the same way they can target their television campaigns.
Rounding out the panel was Jim Nail, Principal Analyst at Forrester Research, who discussed the future of video advertising campaign planning and how it is moving towards becoming screen agnostic. Jim also discussed audience fragmentation and the opportunities it presents for advertisers. Later in the webcast, Jim talked about how advertisers will need to adjust their media planning in order to reach consumers in a time-shifted, multi-screen world and how the industry can take advantage of the long tail of fragmented viewership spread across online providers and cable networks
To learn more about our panelists’ thoughts on the future of video advertising, listen to the full webcast now.
To download the slides from this or other educational videos and webcasts, please visit: http://www.comcastspotlight.com/takefive
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