Transactional Business is Broken

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Manage episode 227077751 series 2259617
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.

Far too many companies are thinking in terms of their next transaction without considering the steps needed to build a brand. Yes, a brand sounds "frilly" but without it sales will always do business the tough way.

26 episodes available. A new episode about every 13 days averaging 12 mins duration .