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Content provided by Christie Bishop. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Christie Bishop or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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006 | Advertising Research 101: Making the Grade
Manage episode 228995196 series 2482335
Content provided by Christie Bishop. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Christie Bishop or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Did you know that many brands perform TONS of research on their advertisements BEFORE they ever hit the airwaves? It's true! The final ad you see has likely gone through rounds of concept testing, focus groups, animatic testing, copy testing and more. Master Market Researcher Jenny Dyke of Blackfriars Research joins Christie to explain the ins and outs of advertising research and grade Gillette's controversial "The Best Men Can Get" ad. By the end of this episode, you'll be a research pro!
Gillette "A Razor Just For Men" | https://www.ispot.tv/ad/Iyim/gillette-skinguard-a-razor-just-for-men
Gillette "The Best Men Can Get?" | https://www.youtube.com/watch?v=koPmuEyP3a0
Dollar Shave Club "Getting Ready" | https://www.ispot.tv/ad/d1J8/dollar-shave-club-getting-ready-song-by-sammy-davis-jr
38 episodes
Share
Manage episode 228995196 series 2482335
Content provided by Christie Bishop. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Christie Bishop or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Did you know that many brands perform TONS of research on their advertisements BEFORE they ever hit the airwaves? It's true! The final ad you see has likely gone through rounds of concept testing, focus groups, animatic testing, copy testing and more. Master Market Researcher Jenny Dyke of Blackfriars Research joins Christie to explain the ins and outs of advertising research and grade Gillette's controversial "The Best Men Can Get" ad. By the end of this episode, you'll be a research pro!
Gillette "A Razor Just For Men" | https://www.ispot.tv/ad/Iyim/gillette-skinguard-a-razor-just-for-men
Gillette "The Best Men Can Get?" | https://www.youtube.com/watch?v=koPmuEyP3a0
Dollar Shave Club "Getting Ready" | https://www.ispot.tv/ad/d1J8/dollar-shave-club-getting-ready-song-by-sammy-davis-jr
38 episodes
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Similar to Commercial Grade Podcast
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
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continue reading
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