Episode 2 - Interview with Jay Moonah (part 2)

Community Divas

Welcome to our second episode!
Run time: 17:16
Community Divas on iTunes
In this episode
We present Part 2 of our interview with Jay Moonah, a podcaster, marketing strategist, musician and a driving force behind the social media unconference Podcamp Toronto. He blogs and podcasts at MediaDriving.com.
Connie gives an update about her Twitter account deactivation. Eden and Connie then discuss whether it is possible to use too many online community building tools. Tell us what you think!
We try another method for recording our discussions. Our conclusion: keep looking for another method.
00:01 Intro by Jay Moonah
00:09 Eden Spodek and Connie Crosby introduce themselves
00:14 Summary of today’s episode
00:24 Introducing part 2 of our interview with Jay Moonah
00:35 Interview with Jay Moonah continues
00:41 Jay talks about how to determine which tools to use for community building around marketing efforts. He mentions some of the demographic research covered in the book Groundswell by Charlene Li and Josh Bernoff. He also mentions Facebook, Neville Hobson and FriendFeed.
05:11 We ask Jay about what music communities online mean to him, and also how he is trying to distinguish himself from being just "the music guy". He throws in references from "back in the day" when he used CompuServe and dial-up BBSs, not to mention MySpace, Uncle Seth, MP3.com, the McFlies, McFlies on Facebook, and the ever-popular Breakfast Television.
08:43 Jay gives us his take on personal brands.
10:31 Eden wraps up the interview, but Jay gets in the last word.
11:00 Connie gives an update about her Twitter account, and the concern she still has. She recommends if you are on LinkedIn to back up your contacts.
12:14 Eden asks what is the optimum number of tools we should use to build a community: one tool, or more than one tool? Community Divas have set up a both a Facebook page and a FriendFeed room, and have discovered two distinct groups gravitating toward each. How can we bring the two together in discussion? Connie mentions the library industry call-in podcast show Uncontrolled Vocabulary.
16:05 Where would you like to see Community Divas, and what is the optimal number of places for a community on the Web?
16:27 Eden wraps up the show.
Our cool theme music “Get Out of My Face” is by Jay's band Uncle Seth and is from the Podsafe Music Network. We thank Jay Moonah for all his help in getting us started!
And we thank everyone who listened to our first episode and encouraged us.
We hope to hear from you! Send your comments to [e-mail] or post them on the blog at communitydivas.com. Our Facebook page and FriendFeed room are also available; free registration is required for them. Or follow us on Twitter.