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Tired of traffic? Linda Lewis meets the team behind Waze, the mobile app outsmarting traffic with the world's largest community of drivers. First Broadcast 20/11/16.
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Waze began life as a tech start up in Israel. They're actually now owned by Google after a reported one billion dollar plus buyout and the app they developed is used by millions of drivers around the world. The way it works is by drivers feeding in info about jams and traffic hold ups using crowd-sourced data from the Waze community. Other drivers can use the app and GPS to plan their routes and it not only cuts down on traffic congestion, there's also evidence to suggest it speeds up police, fire, and ambulance response times. Transport for London recently became Waze's first Connected Citizens' program partner in the UK, and their 100th worldwide. Linda Lewis catches up with Finlay Clark, UK country manager for Waze.
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