CompuSchmooze Podcast #29: Online Video Demographics Skew Older, and Harvard's Take on What Newspapers Need to Do


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By Steve Lubetkin. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In October, Ipsos Insight, a Canadian market research company, learned in its market research that “the popularity of online video services has grown significantly with women and older consumers, helping close the age and gender gap within the burgeoning online video audience in the U.S.” (See the Ipsos news release here.)

Adam Wright, Senior Research Manager at Ipsos, who conducted the research, joins us to discuss what it means for online video content creators and marketers.

Read Adam’s bio here.

Then, we speak with Persephone Miel, a Fellow at the Berkman Center for Internet & Society at The Harvard Law School, about her groundbreaking study, Media Re:public: News and Information as Digital Media Come of Age, a series of papers exploring the potential and the challenges of the emerging networked digital media environment.

Download the podcast file here (52.2 mb stereo MP3 file, [00:38:01] length).

Keywords: compuschmooze, lubetkin, cherry hill, jewish, voice, harvard, miel, news media, ipsos, wright, online video, streaming video, video

Produced in the studios of Professional Podcasts LLC, Cherry Hill, NJ

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54 episodes