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Product Marketing Strategies For Amazon

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Manage episode 283241853 series 1750181
Content provided by Mark Reed-Edwards. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Reed-Edwards or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

On this episode, we have Robyn Johnson, host of the Marketing Blueprint podcast and a world renowned Amazon Consultant and expert. Amazon is ever-present but can be a mystery. We learn about Robyn’s background, and then dig into how she thinks marketing on Amazon has changed for 2021, how COVID pushed brands to use Amazon, and how a retailer can prepare for using Amazon. Plus, Robyn demystifies how Amazon’s search and paid algorithms work and shares the keys to navigating fulfillment by Amazon. Then, we gaze into the future.

Links of interest:

  continue reading

229 episodes

Artwork
iconShare
 
Manage episode 283241853 series 1750181
Content provided by Mark Reed-Edwards. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Reed-Edwards or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

On this episode, we have Robyn Johnson, host of the Marketing Blueprint podcast and a world renowned Amazon Consultant and expert. Amazon is ever-present but can be a mystery. We learn about Robyn’s background, and then dig into how she thinks marketing on Amazon has changed for 2021, how COVID pushed brands to use Amazon, and how a retailer can prepare for using Amazon. Plus, Robyn demystifies how Amazon’s search and paid algorithms work and shares the keys to navigating fulfillment by Amazon. Then, we gaze into the future.

Links of interest:

  continue reading

229 episodes

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