Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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SEO M&A w/ Mike Yon
MP3•Episode home
Manage episode 347335916 series 3044679
Content provided by Siege Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Siege Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Show Notes:
- 00:18: Welcome, Mike Yon, Founder of Clean Air Digital
- 00:56: Mike’s experience in SEO M&A
- 3:41: The current state of SEO M&A
- 7:21: What does digital real estate look like today?
- 11:19: Finding SEO acquisition targets — link value vs. ownership value
- 16:06: What is the best deal structure?
- 19:52: How to evaluate SEO assets in every industry
- 22:14: The value of sites with penalties and/or significant hits in traffic
- 24:52: Mike’s due diligence process when acquiring a site
- 37:38: Tools to compare valuations in your market
- 40:10: Where are the most popular marketplaces?
- 42:02: Due diligence process continued
- 45:10: How to make the acquisition process seamless
- 48:32: Best tools to make your deal run smoothly
- 50:30: What percentage do marketplace websites take
- 51:08: Mike’s final tips, tactics, and recommendations
- 53:02: How to get the maximum from your sale
Show Links:
71 episodes
MP3•Episode home
Manage episode 347335916 series 3044679
Content provided by Siege Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Siege Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Show Notes:
- 00:18: Welcome, Mike Yon, Founder of Clean Air Digital
- 00:56: Mike’s experience in SEO M&A
- 3:41: The current state of SEO M&A
- 7:21: What does digital real estate look like today?
- 11:19: Finding SEO acquisition targets — link value vs. ownership value
- 16:06: What is the best deal structure?
- 19:52: How to evaluate SEO assets in every industry
- 22:14: The value of sites with penalties and/or significant hits in traffic
- 24:52: Mike’s due diligence process when acquiring a site
- 37:38: Tools to compare valuations in your market
- 40:10: Where are the most popular marketplaces?
- 42:02: Due diligence process continued
- 45:10: How to make the acquisition process seamless
- 48:32: Best tools to make your deal run smoothly
- 50:30: What percentage do marketplace websites take
- 51:08: Mike’s final tips, tactics, and recommendations
- 53:02: How to get the maximum from your sale
Show Links:
71 episodes
All episodes
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