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SEO M&A w/ Mike Yon

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Manage episode 347335916 series 3044679
Content provided by Siege Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Siege Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Show Notes:

  • 00:18: Welcome, Mike Yon, Founder of Clean Air Digital
  • 00:56: Mike’s experience in SEO M&A
  • 3:41: The current state of SEO M&A
  • 7:21: What does digital real estate look like today?
  • 11:19: Finding SEO acquisition targets — link value vs. ownership value
  • 16:06: What is the best deal structure?
  • 19:52: How to evaluate SEO assets in every industry
  • 22:14: The value of sites with penalties and/or significant hits in traffic
  • 24:52: Mike’s due diligence process when acquiring a site
  • 37:38: Tools to compare valuations in your market
  • 40:10: Where are the most popular marketplaces?
  • 42:02: Due diligence process continued
  • 45:10: How to make the acquisition process seamless
  • 48:32: Best tools to make your deal run smoothly
  • 50:30: What percentage do marketplace websites take
  • 51:08: Mike’s final tips, tactics, and recommendations
  • 53:02: How to get the maximum from your sale

Show Links:

  continue reading

71 episodes

Artwork
iconShare
 
Manage episode 347335916 series 3044679
Content provided by Siege Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Siege Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Show Notes:

  • 00:18: Welcome, Mike Yon, Founder of Clean Air Digital
  • 00:56: Mike’s experience in SEO M&A
  • 3:41: The current state of SEO M&A
  • 7:21: What does digital real estate look like today?
  • 11:19: Finding SEO acquisition targets — link value vs. ownership value
  • 16:06: What is the best deal structure?
  • 19:52: How to evaluate SEO assets in every industry
  • 22:14: The value of sites with penalties and/or significant hits in traffic
  • 24:52: Mike’s due diligence process when acquiring a site
  • 37:38: Tools to compare valuations in your market
  • 40:10: Where are the most popular marketplaces?
  • 42:02: Due diligence process continued
  • 45:10: How to make the acquisition process seamless
  • 48:32: Best tools to make your deal run smoothly
  • 50:30: What percentage do marketplace websites take
  • 51:08: Mike’s final tips, tactics, and recommendations
  • 53:02: How to get the maximum from your sale

Show Links:

  continue reading

71 episodes

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