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Cracking the Content Code
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This week's content hero is Kristina Witmer, President of The Witmer Group. Her company helps businesses develop integrated marketing strategies and produce lead generation. She talks about the state of content marketing and how businesses (especially small to mid-size) can finally start developing content strategies. How do you produce content when there is so much to compete with online? How do marketers adjust to not having as much control? How can a content marketing budget save a company money? Why is it important to think like a consumer? We'll answer these questions and more in today's episode.
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