010- How to Get Started in Online Video with Max Zoghbi

Content Creator Show with Dr. Brian Dixon - explaining the HOW of: membership sites | Facebook ads | retargeting | autoresponders | email funnels | ontraport | mailchimp | leadpages | wordpress | online marketing | growing your tribe | platform building

In this 10th episode of the Content Creator Show, Max Zoghbi from Loupe Theory shares his tips for creating online video. Production Value: -untagible elements to films that help you feel a certain way -lighting, talent, sound design Tip: give yourself permission to be part of the audience Cameras are more accessible than ever. Leverage universal access by making your work beautiful. You have to rise above the noise. Choose your top five video looks Reach out to the producers of videos you like and ask them how they made those videos. See if they will share their tips. Look for behind the scenes videos on YouTube and Vimeo How do you start? Look at cameras: -focus on a solid, prosumer level camera Examples: Canon 5D mark 3 https://www.amazon.com/Canon-Frame-Full-HD-Digital-Camera/dp/B007FGYZFI/ref=as_sl_pc_ss_til?tag=healhabivide-20&linkCode=w01&linkId=SFRBK5UVV2RJUWMX&creativeASIN=B007FGYZFI Canon 7D mark 2 https://www.amazon.com/Canon-Mark-Digital-Camera-Body/dp/B00NEWZDRG/ref=as_sl_pc_ss_til?tag=healhabivide-20&linkCode=w01&linkId=LGJ35Z6PEEOEI6PM&creativeASIN=B00NEWZDRG Sony A7 https://www.amazon.com/Sony-Full-Frame-Interchangeable-Digital-28-70mm/dp/B00FRDV06I/ref=as_sl_pc_ss_til?tag=healhabivide-20&linkCode=w01&linkId=LBV5Y35DZQUD3IJT&creativeASIN=B00FRDV06I Camera price range $1000, additional lens $500 Lighting: -look up lighting tutorials on vimeo -check out vimeo video school https://vimeo.com/videoschool -film riot YouTube channel https://www.youtube.com/user/filmriot -purchase a simple lighting set-up on Amazon for $150 https://www.amazon.com/Square-Perfect-2814-Lighting-Kit/dp/B005MQ6ULA/ref=as_sl_pc_ss_til?tag=healhabivide-20&linkCode=w01&linkId=7TFOMF4OJJFSOU2T&creativeASIN=B005MQ6ULA Sound: -half of video is sound -one of the intangible aspects that audiences notice Sony brand lavaliere microphones https://www.amazon.com/Sony-UWPD11-42-Wireless-Microphone/dp/B00J2XQZN2/ref=as_sl_pc_ss_til?tag=healhabivide-20&linkCode=w01&linkId=FUB7FYGE6E7XXR4C&creativeASIN=B00J2XQZN2 Sennheiser lavaliere microphones https://www.amazon.com/Sennheiser-ME-omni-directional-lavalier-microphone/dp/B004UNQ4US/ref=as_sl_pc_ss_til?tag=healhabivide-20&linkCode=w01&linkId=TRPRBICLLW3662MC&creativeASIN=B004UNQ4US Get the best you can right now and upgrade later. Make a video, watch it, and consider how you can make it better. “Don’t compare your beginning to someone else’s middle.” Action steps: Create your “about me video”: -who are you -what is your book/ blog about -post the link below for feedback Final tips: -move the camera -play with manual focus -create a little slider -use a shoulder mount Max’s videos: BR Walls Project: http://youtu.be/mpaHTewEtAw?list=UUjBZddYZSjKvSeoagP5TYoA Wildflower / A Proposal http://youtu.be/kV5dMQ-432M Magpie Cafe / A Brand Story http://youtu.be/bMd3SksTPbE?list=UUjBZddYZSjKvSeoagP5TYoA Lamar Advertising: Digital Out of Home Promo http://youtu.be/GhGRasY0bXg?list=UUjBZddYZSjKvSeoagP5TYoA Resources mentioned: Loupe Theory: http://loupetheory.us A Whole New Mind by Daniel Pink https://www.amazon.com/Whole-New-Mind-Right-Brainers-Future/dp/1594481717/ref=as_sl_pc_ss_til?tag=healhabivide-20&linkCode=w01&linkId=5ER2D7HG7VX4M4HT&creativeASIN=1594481717