S2 Episode 5 - How to use social media to understand your audience and transform your content, with Laura McNally, Head of Social at Auto Trader

Content Design Podcast

Social media can be a quick, cheap and effective testing ground to discover the different content that resonates with your target audience. People don’t hold back either, so the comments and reactions can be a useful gauge of how your audience feels about a subject and the language they use.

We chat to Head of Social at Auto Trader, Laura McNally, about how social media can be an integral part of the overall user journey. She has some great tips on how to effectively use different social media platforms, including how to get ideas for what will perform well on site too.