The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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The Value of Having a Content Strategy
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Manage episode 153675577 series 1097791
Content provided by Robert Cristobal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Robert Cristobal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
WHAT IS THE REAL VALUE OF HAVING A CONTENT STRATEGY? The current landscape of digital marketing and selling is that it is loud and huge, and everyone wants to be heard. In this short podcast, I gave insight into how advertising works but it's not enough, and if you are aiming for a particular goal, then you should go beyond advertising. Learn why selling has to be on the last part of your strategy and why your customer should be at the center of all your marketing efforts. Subscribe to our blog for more insights on content-centric approach. www.framethreesixteen.com
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continue reading
3 episodes
MP3•Episode home
Manage episode 153675577 series 1097791
Content provided by Robert Cristobal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Robert Cristobal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
WHAT IS THE REAL VALUE OF HAVING A CONTENT STRATEGY? The current landscape of digital marketing and selling is that it is loud and huge, and everyone wants to be heard. In this short podcast, I gave insight into how advertising works but it's not enough, and if you are aiming for a particular goal, then you should go beyond advertising. Learn why selling has to be on the last part of your strategy and why your customer should be at the center of all your marketing efforts. Subscribe to our blog for more insights on content-centric approach. www.framethreesixteen.com
…
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