156 - How to Optimise Your Marketing Funnel


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By HerBusiness and Suzi Dafnis | Michelle Falzon. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Your marketing funnel includes all the steps you get people to take - from first finding out about you, through to buying from you. And there are myriad ways you can put your marketing funnel together.

Regardless of what your funnel looks like, chances are you are not going to make it perfect the first time. And that’s where people go wrong.

They think, “It’s not working, I have to try something else.” And then they are off chasing their next bright shiny object.

In today’s episode, your hosts, Suzi Dafnis and Michelle Falzon share what you can do instead of abandoning your funnel - and that’s how to optimise your funnel. What are the improvements you need to make, where do you need to focus and what do you do first? Because chances are, you are actually on a real winner with your funnel, if you just know how to tweak it.

Listen to this episode to hear more about:

  • The life-long sales lesson Michelle learned as a kid at the Royal Easter Show watching the product spruikers
  • Tips for demonstrating your physical product - whether in person or selling online
  • And much more.

Also mentioned in this episode:

183 episodes