170 - Repurposing Your Content & Making More With Less - with Ruth Buczynski


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By HerBusiness and Suzi Dafnis | Michelle Falzon. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Imagine making $3 million in sales with your online program (already awesome!). Now imagine taking that SAME content and repurposing it into a range of NEW products and programs that brings in an ADDITIONAL $15 million in sales!

Yep -- you read that right. Adding $15M and more than 500% in revenue with ONE Repurposing Strategy.

In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with a very special guest -- Ruth Buczynski of The National Institute for the Clinical Application of Behavioral Medicine.

Ruth is not only a leader in her field making a difference to the lives of thousands of health and mental health practitioners worldwide, she’s also a genius online marketer and content creator and she’s developed a way to keep repackaging and repurposing her paid content into saleable products that are generating millions and serving her audience more fully in the process.

This can be a GAME-CHANGER in your business - especially if you already sell online courses or you deliver large programs or certifications - because Ruth has literally cracked the code on how you can launch one large product and then, over time, repurpose that content into smaller and smaller products.


As a special gift from Ruth and the team at The National Institute for the Clinical Application of Behavioral Medicine - here’s a “no-optin-required” link to “Working With Perfectionism” (for all us content perfectionists out there!)

Listen to this episode to hear more about:

  • The simple philosophy that catapulted Ruth’s business growth
  • How Ruth pivoted from a “one and done” approach to a repurposing strategy (and why that immediately turned into 3X revenue)
  • The counterintuitive repurposing pricing strategy that will blow your mind (and make a massive difference to your income)
  • How Ruth was able to make an additional $3 million in revenue from a $1 million product
  • Why you “gotta have chunks!” to make this strategy work
  • The things you need to consider BEFORE you start your repurposing strategy (that make ALL the difference!)
  • The KEY to repurposing content so it’s powerful, relevant and still wanted over and over by your market
  • How Ruth structures her annual calendar and her product promotions (this alone is worth listening to this episode for - absolute GOLD!)
  • What frequency should you be offering your repurposed content? (Ruth’s answer might surprise you!)
  • The simple 3-email strategy that is bringing in millions and helping more practitioners get the support they need.
  • And much more!

Also mentioned in this episode:

183 episodes