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Episode 27: How Marketing and Sales Should Communicate with Prospects, Clients, and Partners
Manage episode 219322085 series 2437762
In this episode, Sean sits down with Brett McGrath, VP for Go to Market at RICS Software. They dive into how marketing and sales should communicate. Brett explains the hurdles between marketing and sales. In the end, he mentions it comes down to what the customer resonates with... the right messaging. They go onto to talk about using the consistent messaging to partners and trade shows.
More About Brett. https://www.linkedin.com/in/brett-mcgrath-54bb2914/
149 episodes
Manage episode 219322085 series 2437762
In this episode, Sean sits down with Brett McGrath, VP for Go to Market at RICS Software. They dive into how marketing and sales should communicate. Brett explains the hurdles between marketing and sales. In the end, he mentions it comes down to what the customer resonates with... the right messaging. They go onto to talk about using the consistent messaging to partners and trade shows.
More About Brett. https://www.linkedin.com/in/brett-mcgrath-54bb2914/
149 episodes
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