Manage episode 289430106 series 2907366
On this episode of the Conversational Messaging Podcast, Beerud and Srini talk about how conversational messaging revolutionize businesses and customers’ experiences. They talk about tips on how to establish a start-up conversational messaging platform, and so much more.
Evolution Of Conversational Messaging
Beerud talks about how the one-way notification we used to receive — from our banks, credit card companies, hotels, airline companies, and the like — have eventually opened a way for us to respond and communicate. If developed right, conversational messaging will keep on evolving which will definitely pave the way to business expansion.
“I think as messaging evolves from one-way notification to two-way conversation, that evolution being what we describe as conversational messaging. It’s an extension of what's already big, high scale and very valuable to consumers and businesses to something that becomes even more engaging and valuable.” - Beerud Sheth, CEO of Gupshup
Conversational Messaging and Consumers
Because of smartphones, messaging apps are topping the bill in terms of frequency and intensity of usage. They're easy on the eyes, easy to manage, and often user-friendly. With these platforms, Beerud believes businesses should touch base with their consumers in a form of friendly and conversational manner.
“Messaging went from being this thing on the side where you only do a few things to becoming the primary app that gets the heaviest usage and the most frequent usage. Basically, messaging went from being a sideshow to being the main event. " - Beerud Sheth, CEO of Gupshup
Technologies and Platforms
Beerud talks about the technologies and platforms businesses should consider. While it would require a serious investment, investing in functional conversational messaging platforms can have an overall positive effect on the consumers’ experience especially as most businesses fall short in this category.
“Businesses always struggle with just engaging their customers. Good engagement leads to better revenues, better customer satisfaction, more conversion rate, more repeat purchases. If you do it well, also sort of reduced cost and so on.” - Beerud Sheth, CEO of Gupshup
To know more about How Conversational Messaging Changes Businesses and Customers’ Engagement, and for more information about Beerud and Srini, listen to this episode.
Beerud Sheth, Co-founder and Chief Executive Officer
Beerud is the co-founder and CEO of Gupshup, the world's leading platform for cloud messaging and conversational experiences. It is used by over 100K+ customers and developers and handles over 6 billion messages per month. He previously founded and led Elance (now Upwork, a publicly listed company), the pioneer of online freelancing and the gig economy.
Prior to founding Elance, he worked in the financial services industry – modeling, structuring, and trading fixed income securities and derivatives at Merrill Lynch and Citicorp Securities. His graduate research, at the MIT Media Lab, involved developing autonomous learning agents for personalized news filtering. Beerud earned an M.S. in Computer Science from MIT & a B.Tech. in Computer Science from IIT Bombay, where he was awarded the Institute Silver Medal.
Srinivas B Vijayaraghavan, VP Marketing
Srinivas has over 2 decades of experience in running marketing for high-growth technology companies and managing corporate marketing, product marketing and demand generation. Prior to Gupshup, he held marketing leadership positions with Qubole, Pluralsight, Mobileum and Tejas Networks.