Are Soft Skills the Key to Thrilling Market Research & Insights Clients?


Manage episode 228001672 series 1523101
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Soft skills, especially those that relate to client management, may be the key to really thrilling market research & insights clients. And client management is often the hardest part of our work. Not sure if you agree? Well, have you (or someone on your team) ever experienced pain with any of the following:

--Getting agreement on sufficiently precise research objectives

--Setting and managing client expectations

--Ensuring that client interests don’t conflict with objectivity

--Facilitating collaborative (and often iterative) processes

--Leading client meetings

--Helping clients to use the research results

If so, then you know that client management can be hard. In this Conversation, Kathryn Korostoff shares research about the opportunity for market research professionals to advance their work by focussing on client management and related soft skills. This video relates to a longer article, with citations:

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