Critical Thinking Conversations


Manage episode 236338455 series 1523101
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.

Critical thinking is a skill market research & insights professionals use to ensure our conclusions and recommendations are truly excellent. In short, critical thinking is the objective analysis and evaluation of a topic in order to develop a factually defensible judgment. While in the field of market research we don’t often refer to the precise phrase “critical thinking”, it is widely acknowledged as one of our profession’s tenets: the pursuit of objective analysis. [The specific phrase “critical thinking” is more often used in the broader field of social sciences research, of which we are a part]. In this episode, Kathryn defines related attributes of critical thinking as they apply to market research, and guides you through a very revealing self-assessment exercise. Want to assess your own, or your team’s, critical thinking prowess? Check out this episode for the exercise!

69 episodes available. A new episode about every 11 days averaging 17 mins duration .